"After years of anticipation, Samsung is challenging the competition with a mixed-reality headset that promises high-end specs at a more accessible price."
Samsung names the date: Project Moohan is coming for the competition — and the tech world is paying attention. Here's what you need to know right now:
After years of anticipation, Samsung is challenging the competition with a mixed-reality headset that promises high-end specs at a more accessible price. The device — codenamed "Moohan" (Korean for "infinity") — will be the first to run on a new open XR operating system, bringing familiar apps and AI-powered features to spatial computing. This launch signals a major push for competition, openness, and innovation in the XR market.
As a mobile app and web development agency, we at Synergy Labs have watched the XR space evolve from experimental tech to a real business opportunity. Samsung's announcement is a pivotal moment, and we're breaking down what it means for developers, businesses, and the future of spatial computing.
The wait is over. Samsung names the date: Project Moohan is coming for the competition, with an event scheduled for Tuesday, October 21, 2025, at 10 p.m. ET (7 p.m. PT). For viewers in the UK, the livestream begins at 3 a.m. BST on October 22.
Samsung's "Worlds Wide Open" virtual showcase signals its open and accessible approach to XR, marking a full-scale return to immersive technology. The event will reveal everything about Project Moohan, the first device built on a new open XR platform. Samsung promises the headset will "seamlessly blend everyday utility with immersive new experiences," aiming to make spatial computing a part of daily routines rather than an expensive experiment.
This launch is significant not just for its hardware but for its bet on an open ecosystem that could reshape XR development and adoption, backed by smart incentives for early adopters.
Samsung has made tuning in simple. You can watch the livestream directly on their homepage at Samsung.com/us for the highest quality stream. Alternatively, you can tune in on Samsung's official video channel, which is ideal for watching on a TV or participating in the live chat.
Set a reminder—this is one of the most anticipated XR announcements of the year.
Samsung is offering a $100 Samsung credit to those who register their interest before the October 21 event. This credit can be used toward qualifying Galaxy products when you complete your purchase.
This is a no-commitment offer: simply register your interest with your name and email to lock in the credit. No deposit is required. It's a no-risk way to get a discount on a future purchase.
To get the bonus, Reserve the Project Moohan device now with your name and email. Remember to register by October 20 and complete your purchase between October 21 and November 16 to claim the credit.
This pre-launch campaign helps Samsung gauge demand while rewarding early believers. Whether you're a developer or a tech enthusiast, this reservation offer is worth considering.
When Samsung announces its new device, they're backing it up with powerful hardware. Based on leaks and industry reports, the headset is ready to be a serious contender.
The heart of the device is a processor specifically engineered for the demands of spatial computing. It's supported by 16GB of RAM, ensuring smooth performance for complex mixed-reality apps and multitasking.
Visually, Project Moohan is rumored to feature dual 4K micro-OLED displays, likely from a leading manufacturer, with a pixel density around 3,000 DPI (dots per inch). This is incredibly sharp, promising to exceed the quality of many current headsets and potentially even a key competitor's 2,500 DPI. The result should be crisp text and stunningly realistic virtual worlds, with the "screen door effect" virtually eliminated. The use of pancake lenses helps keep the headset's profile slim and compact.
Performance is further improved by the new processor, which offers roughly 20% faster CPU and 15% faster GPU performance than its predecessor. Combined with a 90Hz refresh rate, this ensures smooth motion, reducing eye strain and the risk of motion sickness—a crucial factor for user comfort.
Comfort is a key design consideration. The headset reportedly weighs around 545 grams, noticeably lighter than a key competitor's 600 grams. It features a rigid headband with a rear adjustment dial for balanced weight distribution, preventing the front-heavy feeling common in other headsets. Like some competitors, Samsung has opted for an external battery pack, which keeps weight off the user's face and allows for longer sessions.
For controls, Samsung offers a flexible, multi-modal approach. Hand and eye tracking allow for intuitive gesture-based navigation, while voice commands powered by an advanced AI offer hands-free control. For gamers and those needing tactile feedback, optional VR controllers will be available. This adaptability ensures the headset can suit a wide range of tasks and user preferences. Finally, passthrough cameras enable mixed reality by blending digital overlays with your physical surroundings, which is essential for both safety and practical applications.
With its latest announcement, Samsung is entering a competitive race that could reshape the XR market. While one competitor holds the luxury end and another serves as the accessible entry point, Samsung is positioning Project Moohan in the mid-premium tier. This strategic sweet spot targets users who want a premium experience rivaling high-end competitors but at a more accessible price.
Project Moohan aims to be a compelling upgrade for users of entry-level headsets seeking higher fidelity and more power, while also attracting potential buyers of high-end devices who were hesitant about the high cost. By offering high-end specs within an open ecosystem, Samsung is carving out a unique position that could draw users from both ends of the market.
Price is critical in an emerging category like XR. While unconfirmed, rumors suggest Project Moohan will be priced between $1,800 and $3,000. This positions it directly between the $500 price point of accessible headsets and the $3,500 price of premium ones.
Samsung executives have indicated a strategy to offer a premium productivity headset that significantly "undercuts a key competitor's" price. The goal is to capture consumers who desire the high-end experience of a "spatial computer" but find other premium headsets' price prohibitive. By pricing well above entry-level headsets, Samsung justifies the cost with superior hardware like 4K micro-OLED displays, a more powerful processor, and deep AI integration. The message is clear: Project Moohan is for those who want a top-tier XR experience without the premium tax of some brands.
With this announcement, Samsung is making a declaration that premium XR shouldn't be confined to one ecosystem. Here’s a quick comparison of their strategic choices:
The true differentiator for Project Moohan isn't just its hardware—it's the software. Samsung's partnership with a key software company means the headset is built on a new operating system designed for extended reality and deeply integrated with an advanced AI.
This collaboration between Samsung and its partners aims to create a new ecosystem for spatial computing that feels familiar to the billions of existing smartphone users. This familiarity is a massive advantage when introducing a new technology paradigm.
As an open platform, the new OS gives developers more freedom to create and innovate, which could lead to a diverse hardware market similar to the smartphone market. For users, the key benefit is familiarity. The familiar interface and integration with your existing online accounts lower the learning curve.
The biggest advantage is seamless integration with a major app store, making millions of apps potentially available from day one. While not all will be immediately optimized for XR, it has been confirmed that core apps for video streaming, web browsing, and maps will work natively. This enables a multi-screen virtual workspace where you can arrange familiar apps in 3D space, creating a powerful foundation for a robust app ecosystem right at launch.
If the open OS is the foundation, advanced AI is the magic. A leading AI is woven throughout the user experience, capable of understanding text, images, voice, and context simultaneously. In a spatial environment, this is incredibly powerful.
The AI acts as a conversational AI assistant with contextual awareness. It can provide real-time information overlays about objects you're looking at, pull up a tutorial video positioned over your workspace, or help you manage virtual windows with natural voice commands. Its object recognition and ability to understand your tasks are designed to make spatial computing feel more intuitive and intelligent.
This level of AI integration aims to make Project Moohan feel less like a complex tool and more like a natural extension of how you work and interact with information. See Samsung's vision for AI in XR to understand why this combination could be the key differentiator. When Samsung makes its announcement, they're announcing a smarter way to experience XR.
With all the buzz surrounding Samsung's return to the XR market, you likely have questions. We've gathered the available information to answer some of the most common ones.
"Project Moohan" is a codename, not the final retail name. "Moohan" means "infinity" in Korean, reflecting the device's ambitious scope. Given Samsung's branding conventions, it's widely expected the headset will be officially named something like "Galaxy XR," "Galaxy Vision," or "Galaxy Reality." The final name will be confirmed at the "Worlds Wide Open" event on October 21.
The official showing is on October 21, 2025. However, leaks suggest an unconventional release schedule. Sales in South Korea could begin as early as October 13, 2025, before the global announcement. For North America and Europe, a staggered global rollout is expected, with availability likely extending from late 2025 into early 2026 as Samsung scales up production and support.
When Samsung announces its new device, it signals a major shift for the industry. The key implications include:
The countdown is on. With Samsung's announcement of Project Moohan, a wave of opportunity is coming for businesses and developers. This launch signals that spatial computing is moving from a niche experiment to a mainstream tool, creating a new frontier for digital interaction. No crystal ball required—just a clear vision and the right team.
For businesses, this moment is electric. The potential applications—from immersive employee training and virtual product showcases to global collaborative workspaces—are becoming more accessible than ever. Devices like Project Moohan are the key to open uping these possibilities for a wider audience.
At Synergy Labs, we thrive on technological shifts. We've helped clients achieve massive growth and built solutions for diverse global audiences. The rise of sophisticated, open platforms is exactly the kind of challenge that excites our team of senior developers.
Building for XR requires more than just porting an app; it demands a fundamental rethinking of user experience for spatial environments. Navigating new platforms requires expertise, and our team has a proven history of helping clients succeed during major tech transitions, from desktop to mobile and now to spatial computing.
If you're looking at Project Moohan and seeing opportunity, you're asking the right questions. How can this technology transform your business? What new experiences can you create? Let's have that conversation.
Are you ready to explore what's possible in spatial computing? Whether you're envisioning a groundbreaking consumer app or a transformative enterprise solution, we're here to help you build it. Let's create something that takes full advantage of this incredible new platform.
The future of spatial computing is here. Let's build it together. More info about our custom app development services.
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